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Richard E. Rawson, Psy.D., MBA

Author & Behavioral Strategist | Books, courses, and strategic messaging for executives, experts, and mission-driven brands.

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From Apathy to Activism Book

From Apathy to Activism Book

Personal Transformation for Public Good

“From Apathy to Activism: Personal Transformation for Public Good” takes readers on an empowering journey, guiding them from a state of indifference to becoming influential change-makers.

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Richard Rawson · From Apathy to Activism Book Podcast

This accessible guide seamlessly blends psychology, sociology, and political science, bridging theory and practice to inspire tangible change in the real world. Explore the underlying forces that drive social activism while gaining practical, hands-on strategies to sustain motivation, overcome obstacles, and develop effective plans for societal transformation.

“From Apathy to Activism” equips readers with proven tactics to mobilize others, amplifying the power of collective action. Through compelling storytelling, thought-provoking questions, practical exercises, and impactful examples that can be applied to everyday life, this indispensable guidebook empowers individuals to make a difference and tap into our shared passion and commitment to shape a better world.

Whether you’re a student, professional, activist, or simply seeking personal growth and a deeper understanding of social issues, this book serves as an invaluable resource, leading you on a transformative journey from a passive observer to an active catalyst for change. Prepare to embark on this life-changing path with “From Apathy to Activism.”

Reviews:

⭐⭐⭐⭐⭐ 5.0 out of 5 stars An essential detailed education and action plan for the path to activism Reviewed in the United States on September 24, 2024

From Apathy to Activism: I cannot say enough positive about the thoroughness, clarity and actionable nature of this book. I have searched for some time for a guide of this type. I have not found anything else that provides an understanding of the psychology of an individual’s or an advocate’s journey from apathy to activism. But that is just the start. What follows is a clear and concise guide for the aspiring advocate on the journey from novice to powerful effectiveness and to using the platforms and avenues through which to pursue their goal. I cannot even imagine a better guide to developing a plan and its execution for making a difference in your community and your world.

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About Richard Rawson

Richard E. Rawson, Psy.D., MBA is a content marketing strategist and founder of Rawson Internet Marketing. He helps leaders and organizations create high-impact content that builds visibility, drives engagement, and delivers measurable results.

With over 15 years of digital marketing experience and a background in behavioral psychology, Richard specializes in content marketing, executive branding, customer lifecycle strategy, and AI-enhanced search. He’s also the author of 'From Apathy to Activism' and 'Empowering Communities.'

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With over 15 years of experience, Richard Rawson helps leaders, brands, and cross-functional teams turn complex strategies into clear, actionable content. His work spans strategic communications, executive messaging, onboarding flows, and lifecycle content—supporting clients across SaaS, analytics, health tech, and purpose-driven sectors.
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Richard E. Rawson, Psy.D., MBA

PO Box 2511, Leesburg, VA 20177
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