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Richard E. Rawson, Psy.D., MBA

Author & Behavioral Strategist Books, Courses, and Ideas for Insight-Driven Leaders

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Behavioral Branding Masterclass: Psychology-Driven Strategies for Authentic Brands

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Behavioral Branding Masterclass: Psychology-Driven Strategies for Authentic Brands

$99.00 Original price was: $99.00.$45.00Current price is: $45.00.

Discover how to create authentic connections through the Behavioral Branding Masterclass. This hands-on workshop blends psychology and branding to help marketers, business leaders, and entrepreneurs shape brands that inspire trust, loyalty, and purpose. Learn to align actions with messaging, craft values-driven stories, and build emotional connections with proven frameworks and tools. Perfect for those ready to go beyond surface-level branding and make a lasting impact.

Category: Courses
  • Description

Description

This hands-on workshop dives into the exciting blend of psychology and branding, showing you how to create real connections with your audience. Whether you’re a marketer, business leader, or entrepreneur, you’ll discover how to shape a brand that not only stands out but also truly connects with people.

What You’ll Learn:

💡 The Science of Branding: Learn how to use behavioral psychology—like understanding biases and emotional triggers—to build trust and loyalty.
🤝 Aligning Words and Actions: Discover how to match your brand’s message with its actions to build credibility and consistency.
🧭 Purpose-Driven Strategies: Create a brand story that reflects your values and resonates deeply with your audience.

Who It’s For:

📈 Marketers: Looking for fresh ways to connect with customers.
🏢 Business Owners or Leaders: Who want to strengthen their brand’s authenticity.
🌟 Nonprofits and Startups: Eager to stand out and inspire action.

What You’ll Get:

📝 A step-by-step framework: To apply psychology to your branding.
🛠️ Tools and templates: To help you map out emotional connections with your audience.
🌍 Inspiring real-world examples: From brands like Nike and Patagonia that live their values.

Why Take This Masterclass?

Because it’s time to go beyond surface-level branding. This masterclass gives you practical tools to create a brand that people don’t just like—they believe in.

What Will You Learn?

  • Understand the core principles of behavioral branding and its impact on trust and loyalty.
  • Learn how to align internal culture with external brand messaging for authenticity.
  • Apply behavioral psychology concepts to shape consumer behavior and emotional connections.
  • Develop actionable strategies to build purpose-driven and impactful branding.
  • Gain tools to measure and sustain long-term branding success.

Product Detail Page: Click to View Course Modules.

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This site is built for leaders who think deeply and act decisively. Grounded in behavioral science and real-world experience, it offers clear, practical ideas for building trust, communicating with impact, and navigating complexity in a noisy world.
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Richard E. Rawson, Psy.D., MBA

PO Box 2511, Leesburg, VA 20177
Phone: 703-599-1078

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